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US BRANDING STUDIO

Typically Italian, but Made in Portugal: How the Peter Schmidt Group is Reinventing the Coffee Brand Bellissimo

by Peter Schmidt Group ·

For twenty years, Bellissimo has enriched Portuguese coffee culture with classically Italian roasts. Now, the Peter Schmidt Group has developed a bold new graphic look for the brand. Full of lifestyle appeal and confident ease, from packaging to campaign. The task for the Peter Schmidt Group: develop a holistic concept for the Bellissimo coffee brand – from visual identity and a restructuring of the portfolio to packaging design for both existing and new products. The goals: translate Italian co

Food-drink 2026 World Brand Design WBDS

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