Under Vacuum Agency’s ‘Gathering’ Wine Packaging Design Blends Eastern Artistry with Western Tradition

Under Vacuum Agency Creates ”Gathering” Wine Labelling and Packaging Design “Gathering” is the inaugural wine released by Xiaopu, a trailblazer of “nomadic wineries” in China, established in 2017. With the innovative collaboration of under vacuum, Xiaopu created a daring design for “Gathering” that embodies the “outlaw” brand archetype. This design seamlessly merges Eastern rice wine traditions and literary connotations into Western wine culture, thereby transforming consumers’ stereotypical impressions of Western wine packaging. To achieve this unique aesthetic, we digitally vectorized traditional calligraphy and stone topography, capturing the essence of authentic handmade artistry and craftsmanship. This approach ensures that each bottle of “Gathering” not only represents a fine wine bu