Universal Yums Country Tasting Adventures Packaging by Hoot Design Studio

Universal Yums Tasting Adventures It was a true pleasure to work with Universal Yums to design the packaging for their Tasting Adventures snack boxes. Each box takes you across a gourmet journey through a particular country around the world and features a trove of snacks and candy from that region. So many treats to discover! Drawing inspiration from each countries culture and architecture, we illustrated storefront houses for each box creating a complete set that all together forms a diverse town. We aimed to match the vibe of each country focusing on color choices, custom lettering and a specific style to the illustration. By utilizing the brands well known blue PMS color, we were able to incorporate brand awareness on each box that ties the entire set together. A consistent layout and g