Untold Designed a Cutting-Edge Brand for Rygg’s Thermo-Therapy Innovation

The Brief We were approached with a brief for a new brand, delivering orthopaedic-designed thermo-theraphy products. Initially, it was to be heat packs/cold packs, but also creams to aid recovering extreme athletes. We were told it needed to be “super modern”. The Process We engaged the client in our BRAD process, which included deep research, workshops, consultations and hypothesis meetings. When someone says “super modern” it’s an extremely subjective statement. So we shared a collaborative Pinterest board to see what the aesthetic expectation was. In short, it was actually very futuristic. A rare and exciting brief. (Imagine having a Pinterest board that was somewhere between Aliens and Wim Crowell.) We ran our naming process, shortlisting 80 names that had good trade mark prospects. Th