Vallformosa’s Packaging Redesign Boosts Brand Legacy by Blending Tradition With Innovative Design Elements

Ancestral is the method of making this type of product, very fresh products and very far from the classic products and fashions. Precisely moving away from fashions and creating a graphic, fresh, young and dynamic world, was what inspired us in this project.Thanks to the interaction of the torn typography, with its transgressive air, the strident yellow color, very young and fresh and that careful selection between primary and secondary packaging, we offer Vallformosa (client) this careful packaging for this product. The challenge was to find a unique element that would draw the attention of the consumer/buyer, that would stand out a lot on the shelves and that would also transport us to that “handcraft” world. We achieved this thanks to the careful work on the secondary packaging, working