Van Heertum Design VHD Creates New Branding and Packaging Design for Friandries Chocolates

For Friandries, creator of luxurious culinary chocolates, we created the design for a completely new packaging line. The design includes packaging structure, graphical design and branding, inlay design and chocolate placement inside all boxes. At Friandries they don’t just make chocolates, they play with different ingredients, color and taste and create the ultimate chocolate experience for the adventurous chocolate lover. Chocolate is art. But instead of imitating the old masters, at Friandries they get their inspiration from the street. Bonbons, chocolate bars and truffles are no longer the stately portraits with classic techniques, but eye-catching shapes and colors. Modern art, industrial design, graffiti, the scents and colors of a city in motion. They want to bring innovation to the