Van Westen Estate Vineyards Brand Identity and Packaging Design by Student Cali Martin

The creative challenge was to assess our given client’s current context and identify issues surrounding their brand, positioning, assets, and competition. We were then tasked to present a new identity that is an improvement and better serves the client, along with a graphics standards manual and supporting assets – in this submission, highlighting the supporting asset of a packaging family. Van Westen Estate Vineyards, rooted in over 50 years of family tradition on the Naramata Bench, has evolved from being the largest cherry producers in the area into crafting exceptional wines in British Columbia, Canada. The quality speaks for itself, earning themselves numerous awards and selling out effortlessly. Recognizing the charm inherent in their upfront and casual nature, the brand strategy nee