Vancouver International Mountain Film Festival Brand Design by Student Cali Martin
The creative challenge was to assess our given client’s current context and identify issues surrounding their brand, positioning, assets, and competition. We were then tasked to present a new identity that is an improvement and better serves the client, along with a graphics standards manual and supporting assets – in this submission, highlighting the identity and supporting assets. Founded in 1998, the Vancouver International Mountain Film Festival (VIMFF) unites communities and fosters the exchange of ideas and experiences among filmmakers, creatives, outdoor enthusiasts, and the public. From its humble beginnings in North Vancouver, VIMFF has grown into a global platform with over 24,000 annual attendees. The festival offers features film screenings, multimedia presentations, photograph
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