Varancha Wine Rebranding, Breathing Life into the Terroir
Even established wines can lose their voice in a crowded market. The existing Varancha product line was experiencing a dip in shelf performance, prompting the winemaker to make a bold decision: a total rebranding of the range. The brand needed a breath of fresh air to reconnect with consumers. Our objective was to develop a completely new, visually striking identity that would guarantee strong shelf impact. The design needed to authentically ref
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