Vault Design Co. Crafting Lobsta’s Branding Story

Inspired by the French Riviera, my design process for Lobsta’s brand identity began with thorough research into the region’s coastal charm and culinary heritage. Utilizing elegant serif typography and contemporary design elements, Icrafted each detail to exude grace and refinement. The secondary logo, featuring an engraved lobster, was carefully created to celebrate culinary tradition while adding timeless allure. Our color palette—midnight blue, Albescent White, and Guardsman Red—was selected to reflect the colors of the French flag, inviting guests to embark on a journey of culinary indulgence and coastal bliss. Every decision in the design process was made with the guest experience in mind. From the moment guests enter Lobsta, they are enveloped in the scent of the sea and the warmth of