Vault49 Appointed as Design Agency for a New Category Disruptor: Ultra-premium Bourbon Whiskey Edmond’s Honor

Independent brand design agency Vault49 is pleased to share the details of its partnership with Pronghorn in support of the launch of their new bourbon whiskey Edmonds Honor, an ultra-premium bourbon that celebrates the untold story of Edmond Albius, the overlooked Malagasy prodigy botanist who revolutionized vanilla cultivation through hand pollination in the 1800s. Aged in Madagascar vanilla extract-soaked casks, Edmond’s Honor is crafted by liquid curator Tracie Franklin and uplifts the next generation of pioneers in art, culinary arts and mixology by rooting its business in purpose. Pronghorn, a standalone business focused on creating a template for diversifying industries, starting with the spirits industry, engaged Vault49 to collaborate on the brand story and build the brand world.