Versatile Visual Identity for Kraft Market Created by Daniel & Andrew Design Studio

Kraft Market is an urban terrace right in the heart of Bucharest, Romania, a place that combines the experience of an urban garden with the commitment to tell the story of the craftsmanship community. Opened in September 2022, the creation of the place is in itself a celebration of craftsmanship. Every single thing, from the bar to vendors’ trucks, is custom-made and created from scratch. Our studio’s mission was to create a visual system that would build brand awareness and consistency while managing to keep Kraft Market a cool and always fresh place to go to. In the end, we managed to find the perfect balance between a solid brand mechanism that will last in the long run and a bold enough visual language that will make every head turn. The entire brand architecture has come alive around