Vikos Tonic Zero. Designing with less is everything.
In a category defined by excess, Vikos Tonic Zero takes a different path. Tonic water packaging is often built on layers – information, decoration, brand signals – all competing for attention. The result is a visual landscape that feels crowded and predictable. With Vikos Tonic Zero, we explored the opposite approach: what happens when you remove everything that isn’t essential. The concept was simple. “Zero” is not just a product claim. It is a design principle. The transparent liquid becomes t
More Featured Inspiration
Students From Media Design School Redesign Kupu to Drive Everyday Use of Te Reo Māori by Eilish Neal , Scarlett Kang , Jayme Ducommun , Mehmet Gultekin , Jules Castillon
How Studio Dial turns tactile generative experiments into brand tools by Studio Dial
Fello by Bold Scandinavia
Ascent by Visual Journal Selection
Butterfly Cannon Blends the Worlds of Fine Wine & Whisky, With Their Creation of Glenmorangie’s Wine Cask Collection by Butterfly Cannon
Saxon Campbell on why side projects let designers be beginners again by Independent Studio
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.