Vinasamex Spicely Organics Packaging Design by Lucky Brand Associates

The Vinasamex spice packaging design is developed based on the harmonious combination of Minimalism style (minimalist – modern) and highland cultural identity, to create a sophisticated, professional appearance but still bearing the mark of Vietnam. Positioned as a pioneer brand in the production of Cinnamon and Star Anise according to the sustainable value chain, Vinasamex is not only committed to bringing pure quality products from the Northern mountains and forests but also aims to build a consistent brand identity system, suitable for the international market. The focus of the packaging design is the simplicity in images and layout, with an intuitive, easily recognizable but equally luxurious presentation. The symbolic images of each spice such as Cinnamon, Star Anise, Pepper, Ginger,