Visual identity for the Noh Theatre by Student Aleksey Prokhorov
The visual identity for Noh theatre, developed as part of the HSE Art and Design School, is a harmonious combination of traditional elements of Japanese theatre and modern design solutions. The foundation of the composition and the logo is the principle of central symmetry, which reflects the key aspects of Noh theatre. Most of the masks used in the theatre, as well as the stage itself, are symmetrical about the central axis, emphasizing the balance and harmony inherent in this art form. The logo was created by mirroring the Japanese characters for the word “Noh,” giving it a unique and contemporary look while maintaining a strong connection to tradition. This approach results in a central design that resembles two masks, a characteristic feature of Noh theatre. The composition of the iden
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.