vita1000 Fruit Juice Rebranding

Brief Vita1000 fruit juice is a huge brand in the Azerbaijani market. The brand has 11 varieties in the domestic market, and the products take a serious place among its competitors. But the brand had some problems. So, buyers do not believe in the naturalness and quality of the product. Buyers bought the product mainly because of the reasonable price. This risked the future of the brand and created conditions for the growth of competitors. One of the main problems was that the brand was not iconic and not embedded in people’s minds. The products were sold in 1-liter tetrapak, 1-liter glass bottles, and 200 ml, and the lack of iconicity of the design concept sometimes allowed the brand to be mistaken for competitors. Research During the research, we observed that having the same color in fr