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US BRANDING STUDIO

Viva Brash Turns Brazilian Architecture and Nature into a Captivating Cachaca Label

by Dasha Druchinina ·

Viva Brash is a vibrant and dynamic brand of Brazilian cachaca that reflects the unique flavor of Brazil. This drink is created for those who appreciate traditions and strive for new taste discoveries, enriching their experience. Viva Brash’s design embodies the very essence of Brazil, its nature, culture and multi-layered aesthetics, conveying the richness and naturalness of the product. The main metaphor of Viva Brash’s design is the combination of elements resembling the relief plaster of ancient buildings in Rio de Janeiro with the outlines of a map of the country. These details convey the idea of traveling to the very core of Brazilian culture, with its history and architecture, adding authenticity and visual depth to the brand. The contours resemble vintage reliefs of old walls that

Branding 2026 WBDS Brand Identity B r a z

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