Vivo Pasta – complete brand identity and packaging design
Challenge: Develop packaging for a line of dry pasta intended for regular, everyday consumption. The identity must project a modern, confident image, inspire trust in product quality and remain highly legible on shelf. The system should differentiate the range clearly while steering away from overly stereotypical “Italian” design clichés – building recognition through product truth rather than tropes. Strategy: Place pasta itself at the centre of the brand language. Each pasta type becomes the h
More Featured Inspiration
Students From Media Design School Redesign Kupu to Drive Everyday Use of Te Reo Māori by Eilish Neal , Scarlett Kang , Jayme Ducommun , Mehmet Gultekin , Jules Castillon
How Studio Dial turns tactile generative experiments into brand tools by Studio Dial
Fello by Bold Scandinavia
Ascent by Visual Journal Selection
Butterfly Cannon Blends the Worlds of Fine Wine & Whisky, With Their Creation of Glenmorangie’s Wine Cask Collection by Butterfly Cannon
Saxon Campbell on why side projects let designers be beginners again by Independent Studio
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.