Voice Redefines Wine Packaging with Libation’s Innovative Peelable Label

Making the impossible possible. When vintner Callum Roy shared his vision for Libation—a wine that would honour big, bold, Barossa reds and celebrate all the magic moments a glass of it brings—we jumped right in. We knew this was an opportunity to push some serious boundaries in packaging to create something extraordinary. Libation represents a collection of moments. Some are fleeting, others linger, and some against all odds are drinkable. We raise a glass to life’s most treasured occasions, and all the simple joys that fill the gaps in between. In every drop of Libation wine there is a story, a tale of rich fruit, magnetic charm, and unyielding passion from the team who craft each bottle. This is highlighted by a peelable strip from the label, unveiling a distinctive quote on each bottle