Volta Studio Bridges Heritage and Innovation in Aldeia Velha’s Rebranding

When redesigning a brand that is as beloved and has such deep roots in a country’s collective conscience as Aldeia Velha, one must find the perfect balance between respecting the brand’s rich heritage and introducing it to a more modern appeal. And that was our approach. We started by identifying the brand’s most recognisable features: the green colour of the old bottle, the strong stencil font and the iconic oval barrels in which Aldeia Velha is produced: the three pillars upon which the new packaging was built. The new bottle, while still having strong shoulders and a recognisable shape like its predecessor, has a more contemporary feel, with lighter tinted glass and pronounced straight lines. The main label pays homage to the old label and barrel, adopting an oval shape with straight si