Volta Studio Brings Childhood Imagination to Life with Amigos de Conta

How can one represent a child’s imagination? By giving it the space to continue growing. If Amigos de Conta allows each child’s fantasy to fly without limits, how could its’ brand not do the same? When we were approached to create the brand for a new store where each child imagines, builds, and decorates their own stuffed animal, we realized that, more than just toys, this concept promised freedom for imagination, magic, and creativity. So, we built a brand around the perfect representation of creativity and childhood play: the imaginary friend. A magical friend, unique to each child, taking the form of their own imagination. It is these friends from the world of Make-Believe that are represented in the brand name: Amigos de Conta (“Faz de conta” means Make-believe, so Amigos de Conta roug