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US BRANDING STUDIO

Volta Studio Revives Arcádia’s Iconic Cat Tongues for a 90th Anniversary Celebration

by Volta Brand Shaping Studio ·

For their 90th birthday, Arcádia decided to reinvent one of their trademark products, the chocolate “cat tongues” a treat that has been a signature item since the 1940s. To mark this special anniversary, the brand introduced a new edition of the classic cat tongues with exciting flavour fillings—coffee, caramel, peanut butter, and hazelnut cream. Volta’s main goal was to offer a fresh take on the traditional product, while creating a packaging that payed homage to that heritage and at the same time having the fun and pop effect of these new flavours. The typography featured on the packaging is a carefully redesigned version of the original lettering seen on Arcádia’s first storefront. With a distinct retro feeling, this bold and strong type is displayed big and proudly on the pack, with th

Packaging 2026 WBDS p a c k

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