Voskhod’s ‘Keep Charged’ HR Branding Strategy
Modern business is in dire need of an HR brand. The shortage of qualified personnel generates intense competition. A recognizable and thoroughly developed employer brand becomes a decisive factor in attracting and retaining talented people. An HR brand is necessary even for a company that has been a leader in the recruiting niche for many years. For example, if it is an ambitious and energetic business that plays on the same field with the leading representatives of the IT industry. This is hh.ru: the service’s team is developing an extensive pool of digital products for career management and regularly invents new technological solutions. The company turned to Voskhod for expert HR brand development. The core of hh.ru’s target audience as an employer is professionals in the product sector:
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