VS Mani & Co. Packaging Re-Design by Kirukal

The Brief: The challenge was clear transform the existing packaging design for VS Mani & Co. while retaining the essence of the current structure and design guidelines. The goal was to create a packaging system that reflected the brand’s authentic South Indian heritage while addressing the disconnection between the current westernized coffee packs and the generic snack designs. The Idea: We envisioned a packaging design that brought South India’s rich cultural tones to life. By introducing traditional patterns, vibrant yet regal colors, and subtle motifs, we created a visual identity that celebrates the brand’s roots. Each pack reflects the warmth, authenticity, and vibrancy of South Indian culture, creating a cohesive brand story across coffee and snack ranges. The Execution The redesigne