Wakoopa Brand and Digital Experience by Experience Team

Overview Wakoopa is a leader in passive metering technology, providing businesses with in-depth behavioral data insights by tracking digital journeys across devices. This project focused on revamping the brand identity, redesigning the website, and developing an enhanced client platform to ensure a seamless, intuitive, and future-proof digital experience. The Challenge Wakoopa’s previous brand identity and digital presence no longer reflected its position as an innovator in behavioral data analytics. The client platform needed a modern, user-friendly interface that aligned with the company’s growing capabilities and customer expectations. The goal was to create a cohesive digital ecosystem that reinforced trust, clarity, and efficiency. Brand Identity & Web Design Designed a new logo, typo