Wfd + A Bold Brief for a Revolutionary Brand by Fraom

The challenge was clear: to create a visual identity that reflected the young and irreverent soul of a ready-to-drink cocktail brand, targeting an audience between 25 and 45 years old. The client desired a bold project, capable of expressing modernity and ambition, while also being flexible enough to adapt to the introduction of new products. “WFD: A Name, A Revolution” From the brief analysis, the communication concept WFD was born, an acronym for What a F**king Drink. A provocative name that grabs attention and immediately communicates the essence of the brand: an intense and unexpected taste experience. “Minimal Design, Maximum Impact” WFD’s visual identity is characterized by a minimalist and contemporary design, based on a careful choice of colors: black and white as a base, on which