Widarto Impact Create Brand Identity and Packaging Design for Lumina Sparkling Water

Lumina Sparkling Water: Spark Your Life Widarto Impact collaborated with Lumina to create a distinctive identity and packaging design for their sparkling water line, aimed at a generation that values simplicity and authenticity. The goal was clear: to build a brand that stands out on shelves, appealing to health-conscious consumers with a clean, minimalist aesthetic. Challenge With a growing number of sparkling water brands in the market, Lumina needed to differentiate itself through more than just flavors. The brand presence needed to convey purity, freshness, and modernity while being memorable and relatable to today’s consumers. The design had to reflect these core values without overwhelming the consumer, ensuring seamless adaptability across both physical and digital platforms. Soluti