Wildish & Co. Transforms Home Repairs Market with Vibrant Illustrations and Iconography for Ding

Centering on a house-shaped mascot, Ding’s branding embraces ‘dopamine design’ and flies in the face of the traditional, staid industry norms. London-based branding studio Wildish & Co. has created the bold, personality-packed branding for Ding, a new home services platform offering trusted, qualified tradespeople through a transparent, subscription-based model. Ding’s parent company HomeServe – an established name in the home repairs and improvements industry, spanning services like plumbing, electrics, heating, and boiler repairs – approached Wildish & Co. in July 2024 to create the entire brand identity for the then-nameless app-based platform, including its naming, execution of the brand strategy, its visual and verbal identity, creative direction, illustrations, motion design and more