Will Gomes Redefines Sustainable Architecture Branding for Lamar Arquitetura

Founded by Guilherme Lamarque, Lamar Arquitetura is starting a new chapter with a visual identity that reflects its purpose: to bring sustainability to the center of architecture, creating spaces that not only serve the present, but regenerate the future. The challenge was to consolidate this vision without resorting to industry clichés, allowing the brand to position itself more clearly and solidly in the market. More than designing buildings, Lamar Arquitetura seeks to transform the way we think about and interact with spaces, guaranteeing innovative solutions that combine design, functionality, and a positive environmental impact. The logo was developed in a stencil typographic format, where the absence of parts of the letter symbolizes empty spaces and the resinification of constructio