Willow, an Athleisure Identity for Women Who Move, Connect and Play by Industria
Willow is a new athleisure brand from Austin, Texas, created for women who play. Pickleball, tennis, golf, and every other movement that lives at the intersection of sport, style, and community. The challenge given to Industria Branding Co. was not to design another activewear label. It was to design a club. The wordmark is the strategic heart of the identity. The "willow" script traces the path of a court line, looping into a soft W and resolvi
More Featured Inspiration
Students From Media Design School Redesign Kupu to Drive Everyday Use of Te Reo Māori by Eilish Neal , Scarlett Kang , Jayme Ducommun , Mehmet Gultekin , Jules Castillon
How Studio Dial turns tactile generative experiments into brand tools by Studio Dial
Fello by Bold Scandinavia
Ascent by Visual Journal Selection
Butterfly Cannon Blends the Worlds of Fine Wine & Whisky, With Their Creation of Glenmorangie’s Wine Cask Collection by Butterfly Cannon
Saxon Campbell on why side projects let designers be beginners again by Independent Studio
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.