Willow & Blake Designs Carlotta’s Brand Identity Inspired by Italian Tradition and Modern Australia

A Mediterranean brand, served fresh. Carlotta offers the Italo-Mediterranean experience through a distinctly Australian expression. Lucas Restaurants and restaurateur Chris Lucas came to us with the vision of a casual-yet-elevated restaurant that appeals to the wide clientele of the vibrant Canberra dining scene. We delivered the entire brand identity, including brand voice, visual identity, bespoke logo, art direction, and artwork for the venue’s walls. Our approach ensured that every element reflected the restaurant’s unique blend of Italian heritage and contemporary Australian culture. The brand’s logo and wordmark feature exaggerated, idiosyncratic typography—bespoke in nature and inspired by hand-drawn signage from 1950s Italian cucina. The rounded, oversized letters subtly reference