Work and Company Delivers Disruptive Snack Branding with Pretzelized’s Playful Identity

Some of the best ideas start with a simple question: Why hasn’t anyone done this before? That’s exactly how PPretzelized™ was born. Snack lovers wanted something new—something that combined the crunch of a pretzel with the familiar flavors of their favorite snacks. The result? A bold new category of snack that merges two classics into one irresistible bite. As Pretzelized™ set out to redefine snacking, they needed a brand identity and packaging system that matched their disruptive vision. That’s where Work and Company came in. Our goal was to create a design that immediately told the story: a snack that’s both familiar and entirely new, something that stops shoppers in their tracks while feeling right at home in the snack aisle. We started by developing a brand identity that embodies the p