Wunder Werkz Brings Clarity with New Identity for Insurance Innovator Parsyl

Traditionally, supply chain insurance has been disruption-proof, filled with large global insurers whose 100-year legacies have provided stability but also stifled innovation. From its inception, Parsyl has always been different – starting as a data-powered solutions provider before evolving into an underwriter and insurer with Lloyd’s of London, the world’s preeminent insurance marketplace. Looking to signal this evolution, Parsyl teamed with design studio Wunder Werkz to reimagine its brand to fully embody its growing reputation and mission to inspire positive change. Parsyl brings best-in-class, affordable cargo insurance to the market, using multiple data sources to understand, price and mitigate risk – saving money and improving coverage for the food and beverage, pharmaceuticals and