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US BRANDING STUDIO

Xam Huong Vietnamese Traditional Game Packaging Design by Duc Tran

by Duc Tran ·

Context: The project draws inspiration from Vietnamese culture and was developed by our team after a research trip to Hue. Once a flourishing center for folk games, Hue holds an essential place in Vietnamese cultural heritage. With the aim of bringing a modern touch to a traditional game that was beloved in the past, this project came to life. An Hien Garden House is a typical example of traditional residential architecture. This stands as an elegant and refined contrast amidst the grand imperial tombs and citadel. An Hien exudes a rustic yet unique charm. This location was a research site for our team, allowing us to explore aspects of history, architecture,… and especially the intricately carved patterns, which we aim to incorporate into our products. Unlike other architectural structure

Packaging 2026 WBDS Design System Art Direction

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