Ximena Ureta Designs 128 BPM Gin Packaging Inspired by Blues Music

The inspiration for this project comes from songs rooted in Blues as a musical genre. Songs like “How was it for you” by Snowy White, which features a guitar solo and minimal lyrics, have influenced the creation of this packaging. For this project, a special Blues track was created at 128 BPM called Gin Blues. BPM (Beats per minute) is the tempo of a song. For example, Hip-hop ranges between 60 and 90 BPM, while electronic music is between 120 and 140 BPM. There’s a “magic” number—128 BPM—because it aligns with the heartbeat of a happy heart. That is, if the person responsible for mixing may match the music to the 128 BPM heart rate, they’ll achieve the perfect mix. This packaging was created for an article on Contraseña Magazine and will be launched at Print Santiago 2024 Expo. The front