Xurubita by Xuso Jones: A Collectible Packaging System Designed for Digital Culture
The packaging for Xurubita by Xuso Jones transforms a traditional bakery product into a contemporary brand experience designed for the digital generation. Created for a limited-edition drop store concept, the project rethinks how food packaging can become part of the product itself — not only functional, but desirable, collectible, and highly shareable across social media and e-commerce platforms. The visual identity is built around a vibrant and geometric design system that gives the brand a bo
More Featured Inspiration
Students From Media Design School Redesign Kupu to Drive Everyday Use of Te Reo Māori by Eilish Neal , Scarlett Kang , Jayme Ducommun , Mehmet Gultekin , Jules Castillon
How Studio Dial turns tactile generative experiments into brand tools by Studio Dial
Fello by Bold Scandinavia
Ascent by Visual Journal Selection
Butterfly Cannon Blends the Worlds of Fine Wine & Whisky, With Their Creation of Glenmorangie’s Wine Cask Collection by Butterfly Cannon
Saxon Campbell on why side projects let designers be beginners again by Independent Studio
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.