Yaz Oku Digital Platform Branding Designed by Paper Brand Identity

Yaz Oku directly translates as Write Read. Starting with its naming, the communication strategy we have developed for Yaz Oku was fast-paced, clear and fostering close-connection. For our target group of 25-35-year-old adults who have an affinity for reading and writing, the visual communication was built upon the main focus of Yaz Oku ; the typography. For the logotype work, we have developed symbols from associating the meaning of the words with the letters’ geometric forms. The letter A, located in the middle of the word Yaz (meaning “Write”), was symbolized by a pencil, while the letter K, in the middle of the word OKU (meaning “Read”) was symbolised by a book. Then, we have designed a font family that included the A and K that was designed for the logotype. Being the key visuals, thes