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US BRANDING STUDIO

Yubin Won Honors Tibetan Heritage with Modern Typographic and Graphic Designs for Tibet House

by Yubin Won ·

Tibet House US is dedicated to preserving Tibet’s unique culture, which is at risk of extinction in its homeland. This mission inspired me to create three typographic designs that honor one of Tibet’s most culturally and spiritually significant art forms: mandala art. Mandalas are intricate, geometric designs that hold deep symbolic meaning in Tibetan Buddhism, representing the universe, balance, and the path to enlightenment. They are used as tools for meditation and as expressions of profound spiritual teachings. To develop my project, I studied the traditional structure and symbolism of mandalas, extracting grids and patterns from their complex shapes and formations. These grids became the foundation for a type-driven identity project, blending traditional Tibetan aesthetics with contem

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