Yunka, a haven of Nikkei Cuisine and Bar in the Vibrant Streets of Ho Chi Minh City, Vietnam by My Dear Studio

Yunka, a haven of Nikkei (Japanese-Peruvian) cuisine and bar nestled in the vibrant streets of Ho Chi Minh City, Vietnam, embarked on a captivating journey to craft an identity that seamlessly blends tradition with a touch of contemporary flair. The process was deeply rooted in honoring cultural heritage while embracing modernity, resulting in a brand identity that feels timeless yet fresh. Drawing profound inspiration from the intricate and symbolic art of Nazca illustrations, we meticulously designed a bespoke typeface that now stands as the cornerstone of our logo and icon. This typeface captures the essence of the ancient Nazca culture, providing a direct connection to the traditions that underpin our culinary roots. Building upon this foundation, we expanded the visual language by cre