Zaton Holiday Resort New Brand Identity

Surrounded by Mediterranean nature, lavish pine forests and a beautiful beach bay with a view of the Zadar archipelago, Zaton Holiday Resort is a unique destination for family holidays full of fun, diverse active and entertaining programs for children and adults, culinary experiences, and varied evening shows. One of the largest and oldest resorts on the Adriatic entered its rebranding process just after celebrating the 40th anniversary of its existence. In the first season of implementation, we established a new visual identity based on the resort’s positioning as family-friendly, rich in offers for children and oriented towards healthy development in a safe natural environment. Its tradition, size and the value of an exceptionally preserved natural forest (the resort spreads beneath Medi