Zhest, Isotonic Drink Branding for a New Hydration Experience
Zhest is a barley-based isotonic drink with hops and electrolytes, created to offer a new everyday hydration experience. The project explores hydration not only as a functional benefit, but as a visual language made of movement, freshness and balance. The identity is inspired by the idea of flow: soft lines and overlapping shapes move across the can like currents of water, generating depth, rhythm and continuity. Shades of blue communicate clarity, trust and refreshment, while the yellow accent
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