Zhmak Brand Identity Concept by Student Svetlana Povaliaeva

Zhmak is a brand of healthy snacks hailing from the pristine landscapes of Karelia, a region renowned for its ecological purity and natural beauty. Our product line features a delightful assortment of dried berries that not only provide a rich source of vitamins and nutrients but also encapsulate the authentic taste of northern nature. Each bite of Zhmak’s snacks transports you to the lush forests and serene lakes of Karelia, where the air is fresh and the environment is untouched by pollution. The inspiration behind Zhmak’s unique approach to snack-making is deeply rooted in the traditional harvesting methods that have been practiced in Karelia for centuries. Our berries are meticulously handpicked at the peak of ripeness, ensuring that only the finest fruits make it into our products. Fo