Advertising Campaign by ICU for Safe Browser Aloha: Personal Should Stay Personal

Browser advertising campaign Aloha Browser is positioned within the cybersecurity and data privacy space. Aloha’s built-in VPN and privacy mode helps keep your personal data, private. The project team set a goal to increase browser awareness and App downloads in South America, particularly Brazil, and asked us to develop creatives for an advertising campaign. We decided to focus not on the functionality of the product, but on how people have an