ICU Helps Keep the Feeling of the Moment: Condom Packaging Design Through the Metaphor of an Invisible Partner

Сondom branding The Prezex condom brand is a new product in its category, but without obvious technological advantages. Therefore, in a competitive category, it was necessary to clearly and at the same time non-standardly convey brand values. The audience was also mixed: both the younger generation, who choose products based on an emotional response, and conservatives, who prefer simple meanings. During the development process, we explored the m