Branding by ICU, a Fruit Universe for One of the Leading Horticultures

Client “Victoria 92” is one of the largest horticultural enterprises in the Krasnodar region. Over more than 30 years of development, the brand has established itself as a reliable supplier of fresh fruits and berries in southern Russia. Task The brand has achieved a high status in the B2B segment, but decided it was time to enter the B2C market. For this, a well-thought-out company image and consistency in materials were needed. We began work