DSR Branding Revamps Betta: A Modern Twist on Australia’s Leading Retail Franchise

In 1961, seven local independent retailers formed the Brisbane Electrical Television Traders Association (BETTA). Now, Betta is Australia’s leading independent retail franchise with over 160 stores. Run by franchisor BSR Group, Betta sought to modernise its brand image and positioning, following a shift towards more corporate-owned stores in metro areas. Our project aimed to refresh Betta’s image, especially in urban markets, while retaining its