Empathy in Design: The Sound of Peter Schmidt Group by TRO Music, Sound and Voice for Brands

For Peter Schmidt Group, one of Europe’s renowned design agencies, the elephant has been central to the agency brand, representing its ethos: ‘Empathy for the brands of the future.’ In 2024, the agency repositioned itself. The new appearance, driven by the idea of ‘amplified imagination,’ honours Peter Schmidt Group’s origins and fascination with emerging technologies while still keeping human creativity at the forefront. As part of its current