mCube Design Rebrands Elements with Ayurveda-Inspired Packaging Design

Powered by Ayurveda Superfoods, the New York based Elements brand makes clean and functional dairy-free chocolates and plant-based cocoa snacks. Their rebranding required us to emphasised the Ayurvedic foundation, particularly highlighting their deep roots in the Indian subcontinent while appealing to an international audience. We aimed to create a brand mark that embodies the core principle of Ayurveda, which states that the entire universe is