Student Burakov Vlad Redefines Air Fresheners with ‘That Smell!’ Brand and Packaging Design

That Smell! — a brand of air fresheners that implies it’s time to use them. The series of illustrations showcases icons that cover their noses in various ways: with hands, fingers, clothespins, or a cloud of scent. The main idea is to illustrate the inconvenience of the stench surrounding the characters. In this sense, the brand is candid; it doesn’t try to hide the existence of unpleasant odours in nature like most manufacturers do, depicting oc