Underground Ice Cream Brand and Packaging Design Created by Holistic Brand Lab

Underground, a multi-niche ice cream brand based in Denmark, draws its inspiration from the vibrant and rebellious New York underground scene of the 1970s. This rich cultural heritage is woven into the fabric of the brand, influencing its ethos and identity. The brand offers customers a unique product experience with its low-calorie, high-protein ice cream, catering to those who seek healthier alternatives without compromising on taste. The compa